We developed a series of demo training videos designed to educate buyers on key features and best practices for using EBlock’s platform. Working closely with the product development and sales enablement teams, we ensured the videos were tailored to address common pain points and frequently asked questions.
Read MoreWe conceptualized and executed EBlock Underground, a proprietary event held at the end of NADA (national automotive dealers association), designed to feel exclusive, mysterious, and unforgettable. The campaign centered around a prohibition-themed experience, complete with secret invitations printed on the backs of playing cards. These unique invites added an air of intrigue and exclusivity, driving anticipation and ensuring high attendance.
Read MoreHouse Scoops, a custom-flavor gelato shop operating out of a ghost kitchen, had a unique concept but struggled to stand out in Toronto’s crowded food scene. With no physical storefront, they relied entirely on online orders and word-of-mouth. Their branding felt generic, and their social media presence was inconsistent, making it hard to attract new customers and build a loyal following. The goal was to create a strong brand identity, boost online visibility, and drive prepaid orders—all while maintaining the exclusivity of their custom gelato experience.
Read More"We developed a multi-channel digital campaign to position Selectrocide as the ultimate solution for the automotive industry’s sanitizing needs. Our strategy included:
Targeted Messaging: Highlighting Selectrocide’s ability to disinfect without leaving residues or staining surfaces, making it ideal for cars, trucks, and other vehicles.
Digital Ads: Running Google Ads, Facebook Ads, and social media campaigns targeting automotive businesses, detailing shops, and fleet managers. The ads emphasized Selectrocide’s versatility, safety, and effectiveness.
My Roti Place, a modern Indian restaurant that opened its doors in 2018 in the heart of downtown Toronto. Customers loved the ability to customize their roti, filling, curry, and spice level, but they didn’t have a brand or visual identity— a non existent logo, menu design, and social media presence. While the food was a hit, the branding didn’t reflect the vibrant, flavorful experience customers loved. The goal was to urbanize the brand while staying true to its roots and attracting a younger, more diverse audience.
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