Driving Clean

How Selectrocide Became a Go-To Dealership Disinfectant

Challenge:

During the COVID-19 pandemic, the automotive industry faced a unique challenge: finding a disinfectant that was effective against the virus but safe for use on a wide range of surfaces, including fabrics, carpets, and upholstery. Many disinfectants left residues, stained surfaces, or required extensive rinsing, making them impractical for automotive use. Selectrocide, a hospital-grade disinfectant, had the potential to solve these problems—but it needed a targeted campaign to reach the right audience and demonstrate its value.

Solution:

"We developed a multi-channel digital campaign to position Selectrocide as the ultimate solution for the automotive industry’s sanitizing needs. Our strategy included:

  • Targeted Messaging: Highlighting Selectrocide’s ability to disinfect without leaving residues or staining surfaces, making it ideal for cars, trucks, and other vehicles.

  • Digital Ads: Running Google Ads, Facebook Ads, and social media campaigns targeting automotive businesses, detailing shops, and fleet managers. The ads emphasized Selectrocide’s versatility, safety, and effectiveness.

  • Educational Content: Creating videos and infographics demonstrating how to use Selectrocide on various automotive surfaces, from leather seats to fabric upholstery.

  • Testimonials & Case Studies: Showcasing success stories from early adopters in the automotive sector to build trust and credibility.

The campaign also emphasized how Selectrocide could help businesses stay operational and compliant during lockdowns, providing peace of mind to both business owners and their customers."

Results:

  • Revenue Growth: Selectrocide saw a 27% increase in sales during the campaign period.

  • Digital Engagement: The ads achieved a 15% higher click-through rate (CTR) compared to industry benchmarks.

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