Sweet Success

House Scoops the Talk of Toronto

Challenge:

House Scoops, a custom-flavor gelato shop operating out of a ghost kitchen, had a unique concept but struggled to stand out in Toronto’s crowded food scene. With no physical storefront, they relied entirely on online orders and word-of-mouth. Their branding felt generic, and their social media presence was inconsistent, making it hard to attract new customers and build a loyal following. The goal was to create a strong brand identity, boost online visibility, and drive prepaid orders—all while maintaining the exclusivity of their custom gelato experience.

Solution:

We started by reimagining House Scoops’ brand identity to reflect its playful, innovative, and exclusive nature, yet paying homage to the artisanal qualities . Our approach included:

  • A new logo that combined artisanal typography simple colours, evoking a sense of fun and creativity.

  • A custom packaging design that made every order feel special, with personalized labels for their unique flavours.

  • A social media strategy that showcased their custom flavors, behind-the-scenes content, and customer testimonials. We used Instagram and TikTok to highlight their weekly flavor drops and create buzz around their limited-time offerings.

  • An accidental partnership with BlogTO, pitching House Scoops as a ‘must-try’ hidden gem in Toronto’s food scene.

Results:

  • Featured on BlogTO as a of the top places to try in Toronto, leading to a surge in online traffic and social media followers.

  • Prepaid orders increased by 200% within the first month of the rebrand and social media campaign.

  • The limited ordering window became a selling point, with customers eagerly awaiting the weekly drop and sharing their experiences online.

  • Social media engagement skyrocketed, with a 150% increase in followers and a 300% boost in post interactions.

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