Revving Up Exclusivity

How EBlock Underground Drove Results

Challenge:

EBlock, Canada’s fastest-growing automotive auction platform, wanted to create a buzzworthy event that would not only engage their top clients but also drive exclusivity deals and increase buyer activity on their online platform. The goal was to stand out in a competitive industry and solidify EBlock’s reputation as an innovator in automotive re-marketing.

Solution:

We conceptualized and executed EBlock Underground, a proprietary event held at the end of NADA (national automotive dealers association), designed to feel exclusive, mysterious, and unforgettable. The campaign centered around a prohibition-themed experience, complete with secret invitations printed on the backs of playing cards. These unique invites added an air of intrigue and exclusivity, driving anticipation and ensuring high attendance.

The event itself was a immersive experience, blending the allure of a speakeasy with the sophistication of a high-end automotive auction. From the decor to the entertainment, every detail reinforced the theme and EBlock’s innovative brand identity.

Results:

  • 5% Increased Exclusivity Deals: The event led to a significant rise in exclusivity agreements with top automotive dealers.

  • 12% Boosted Buyer Activity: Buyer activity on EBlock’s online auction platform saw a notable increase following the event.

  • Industry Buzz: EBlock Underground became a standout moment in the automotive industry, earning praise for its creativity and execution.

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