Spicing Up Brand Identity

A Fresh Look for My Roti Place

Challenge:

My Roti Place, a modern Indian restaurant that opened its doors in 2018 in the heart of downtown Toronto. Customers loved the ability to customize their roti, filling, curry, and spice level, but they didn’t have a brand or visual identity— a non existent logo, menu design, and social media presence. While the food was a hit, the branding didn’t reflect the vibrant, flavorful experience customers loved. The goal was to urbanize the brand while staying true to its roots and attracting a younger, more diverse audience.

Solution:

"We started by diving into the heart of My Roti Place—its modern take on Indian cuisine, customizable dining experience, and vibrant downtown location. Our team crafted a fresh, modern brand identity that celebrated the restaurant’s innovative approach while staying true to its cultural roots. This included:

  • A vibrant new logo with a contemporary, urban vibe.

  • A redesigned menu that was visually engaging, easy to navigate, and highlighted the customizable options.

  • A social media strategy that showcased the food’s authenticity, the chefs’ passion, and the lively atmosphere of the restaurant.

  • A limited-time campaign featuring a new roti flavor, promoted through eye-catching posters and Instagram reels."

Results:

  • 75% increase in foot traffic within the first week of the brand launch.

  • 50% growth in social media followers, with higher engagement on posts showcasing the new branding.

  • Launch success led to 22 locations opening in 4 years

  • Sparking copycat branded Indian fast food restaurants (roti shops) in the GTA.

(Graffiti Wall collaboration, Arturo Parada a.k.a. Duro 3rd and Ryan Taffe)

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