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Asigra: Transforming Office Spaces Through Experiential Branding
For over 30 years, Asigra has been a leader in enterprise-class backup and recovery solutions, empowering businesses to protect their data with cutting-edge technology. To reflect their innovative spirit, Asigra embarked on a journey to redesign their office space, creating an environment that embodies their brand identity and fosters creativity and collaboration.
The project centered on extending Asigra’s identity as an IT company into their physical workspace. As the Art Director, we used the concept of data blocks to inspire the design, integrating these shapes throughout the office to create a cohesive and immersive experience. This included:
Primary Workspaces: Incorporating 3D color blocks emerging from walls to symbolize data flow and connectivity.
Boardrooms: Designing dynamic, branded spaces that inspire strategic thinking and innovation.
Lunchroom: Creating a vibrant, welcoming area with colorful hall art that reflects Asigra’s energy and creativity.
The result was a unique and inviting space that not only reflects Asigra’s expertise in data solutions but also enhances employee engagement and collaboration. By blending experiential branding with thoughtful design, Asigra’s office became more than just a workplace—it’s a testament to their commitment to innovation and excellence.